VenuTRAX, Data Analytics

VENUTRAX / Data Analytics

SaaS Product: CRM Data Analytics

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what is Venutrax, Data Analytics?

VenuTRAX & Data Analytics collects data from users, to maximize venues, and business experiences by providing a consistent experience for your customers when entering games, concerts, graduations, airports, cities, and hospitals. We aid small businesses and big venues to make intuitive and smarter decisions when attempting to make margins and provide innovative experiences for customers.
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Our team keeps enhancing the platform to make the process as easy as it can be. In this project, I collaborated with other team members and departments to create intuitive human-centric experiences for sales, marketing, and operations when doing their daily tasks as simple as it can be.

Project Team

Design, CEO, Product Manager, & Engineering

Date

Duration: 1 Month, June - July 2022

What is the problem?

Central Relationship Management Software is helpful to small and big businesses. However, there is a continuous gap among departments collecting data and making intuitive decisions for their objectives such as projections, revenue, projects, and creating key performance indicators when utilizing Wi-Fi, advertisements, TVs, and sponsorships.

Solution

Our software is reliable to many businesses, departments, and owners when managing projects, reports, data, and high-level decisions by utilizing data analysis within VenuTRAX. The data will be collected with the acknowledgment of the user, either by the services we provide or the forms they fill out. By creating key performance indicators collected on the forms, the venues will be able to make impactful decisions that will benefit both, the customer and the business.

User Pain Points

• As a Sales Representative I am struggling to convert all these information into a sale due to the amount of data
• It will take a good amount of time to analyze the date and convert them into KPI's rather than talking to the client

• We are unable to get more valuable insights regarding fan base and their overall experience
• Overwhelmed by the amount of data collected and only being able to read the KPI's through numeric forms and reports
• Cognitive load by not being able to filter the information. (Miller's Law)

• System 2 (mental complex computations)
• Unable to share reports with multiple internal employees
• Missing information and content when zooming in. Fear of not taking the time to analyze the report(s)

• Unable to target areas of improvements within the stadium based on the user insights and feedback

Metrics

• Increase smarter decisions when spending money on IT department.
• Increase conversion with contracts by demonstrating data analytics
• Use the Design system to alleviate the amount of time and money to create familiar patterns

What does the product offer that others don't?

The capabilities of collecting data through Wi-fi, POS, and Ads are not something new. Therefore, our Saas product will convert that data into opportunities, KPI's, revenue, and intuitive decisions that will allow your business, and/or venue to be head of the game.

“Managers spend most of their time on other sites, and they prefer your site to work the same way as all the other sites they already know” - UX LAW

Competitive Analysis Research

Our software is reliable to many business departments and owners when managing projects, reports, data, and high-level decisions by utilizing data analysis within VenuTRAX. The data will be collected with the acknowledgment of the user, either by the services we provide or the forms they fill out. By creating key performance indicators collected on the forms, the venues will be able to make impactful decisions that will benefit both, the customer and the business.

Target Audience

Business owners, Store managers, Operations managers, Marketing managers, CRM.

# Why's

Why would the Venue owner want to use VenuTRAX and Data Analytics?

so the owner can manage their team, communicate, and analyze the key performance indicators collected through the forms.

Why would the manager want to do that?

The owner can create memorable human centric-experiences for clients and at the same time benefit their business by creating revenue.

Why does the manager want to do that?

So the business keeps evolving accordingly to the user’s needs and demand.

Why does the manager need to know that?

So the business can keep adapting and keep making innovative decisions that will keep offering the best experience that venues can offer.

Why would the manager care about that?

The manager fears the business will not be able to adapt and satisfy their needs as technology keeps evolving.

IA Data Analytics

Venue Owner Flow

Personas

Accessibility

1 in 5 users will eventually suffer from some sort of disability such as low vision, memory, hearing, cognitive, and aging issues. Therefore, applying flexibility and mental models for managers that may suffer from a disability was crucial for the project.

Low - fidelity sketches

KPI Dashboard

By collecting the date and converting them into valuable key performance indicators as visuals like graphs and measurements, the user is able to gain rapid insight and justify their decisions.

Table and widgets

Sales is able to filter and obtained data from the data they have previously collected form the client. This allows the sales representative to be more efficient with their time by being able to get specific information when conversing with the client.

Navigation SideBAr

User is now able to able to switch content through the updated navigation side bar by selecting their desired module such as sales, and markerting.

Data Analytics Switch

The switch is only available with the purchase of both, venuTRAX and Data Analytics. This will allow the user to turn off / on the module by just clicking it.

Venue Profile & Categories

The venue profile is displayed with kpis graphs that have more valuable insights regarding the specific venue/stadium.

Wi-FI

Key performance indicators from the usability of their wi-fi is available for the users as dashboard.

IPTV

IPTVS will be displayed along with more details regarding the locations, duration, and advertisement.

Forms

The source of the key performance indicators come from the data collected by the sales representative.

Forms

By collecting the date and converting them into valuable key performance indicators as visuals like graphs and measurements, the user is able to gain rapid insight and justify their decisions.

Outcome

I presented the reports project and received the approval for final development. Overall, the reports page is now in a progressive enhancement stage and the functionality pattern and accessibility will continue to evolve but the manager's behavior will remain the same.